We currently live in times where a strong online presence, providing reliable information and easy accessibility is the key driver for many businesses, including dental clinics. Dentists of the 21st century cannot ignore Search Engine Optimization to grow their practice. Many dentists with establishments might not be aware of optimizing SEO and marketing their website, reflecting the patient care they provide. An SEO management company provides experts who can help these professionals meet their needs. Seeking the help of professionals for local SEO for dentists can help them rank higher in the search engine results lists and drive better traffic and engagement to the website. It helps new patients seek promising services from the clinic.
Understanding Dental SEO.
Dental SEO is the practice of applying SEO optimization strategies to make the dental practice rank better in the popular search engine results like Google, Bing and Yahoo. Without investing in advertisements, they can get the top rank on the search engine results page (SERP). For example, if a potential dental patient opens a search engine and types “local dentists” or “dentists near me” or any other dental-related terms, an optimal SEO strategy helps the particular practice appear as a top result on their page. The current SEO trends show that 90% of browsers do not go beyond the first result page, meaning they consider the results on the first page as reliable and popular. Therefore, if local dental establishments want to be found online by more potential patients, they must implement a good marketing strategy by hiring experts specializing in local SEO for dentists.
How Does SEO Help Dental Practice?
While increased visibility and searchability are the primary benefits of implementing dental SEO, what are the other benefits of implementing it? When potential patients search for new dentists online in their area, over 70% visit the top five suggestions provided by search engine results. Therefore, using SEO practices can ensure that they fall into those results and imbibe it as the backbone of their online marketing strategy.
SEO Helps Build Credibility and Trust About the Dental Practice
Apart from convenience, there are a reason browsers click on only the results found on the first page of search engines. It is because they believe that the ones who appear here are the best ones for them. It signals to them that the establishment is sought-after by many and trustworthy. Even the search engines like Google think so too. It is a repeated cycle as the highest-ranking practices have more visits and engagement, making them the top suggested practices within the results. The more people click on the website, the more search engines determine its credibility and try to push it to the top results.
SEO Drives Higher traffic to the Dental Website
Newly reported research shows that 53% of traffic to dental websites comes from unpaid, organic searches, especially those targeted to a local area. It is because the more traffic a website gets, the more opportunities they have to convince potential patients to book an appointment with them. SEO helps establishments reach out to patients even when they are not actively looking for services. And when they are, SEO makes it easier for them to find the practice through high-quality leads and conversion rates.
SEO Helps Provide a Better User Experience for Website Visitors
Efficient SEO strategies emphasize user experience by optimizing loading time, user-friendly design, heads and subheads, navigation, original content and easy transaction. These strategies help dentists aid their patients in navigating through their websites and gain a better user experience. It also helps them stay ahead of the competition.